Work

Projects, case studies, and the thinking behind them.

Generative Pulse

First-to-market AI category. 199 leads, 139 upgrades, G2 Leader status in 6 months.

0-to-1 ProductAI StrategyMarket Definition
Coming soon
Generative Pulse
Building the Foundation

Defined how an organization thinks. Three journeys, four principles, five competencies, component library operating model.

Product StrategyTeam LeadershipDesign Systems
Coming soon
Building the Foundation
Reimagining UX Through AI

57 structured experiments. Research +60% faster, Design +80% faster, compound savings across every sprint.

Organizational ChangeAI AdoptionTeam Operations
Coming soon
Reimagining UX Through AI
AI-Native Product Delivery

Four AI products, one principle: show your work. 38.78% media list creation, 57.48% search adoption.

AI Product DesignDesign LeadershipConsistency at Scale
Coming soon
AI-Native Product Delivery
Opportunity Engine

Product decision quality is a design problem. Won company-wide Biggest Business Impact award.

Organizational CapabilityAI ToolingProduct Operations
Coming soon
Opportunity Engine
Personalized Homepage

Grounded research lasts. 3-year-old insights shipped to 96% adoption.

ResearchVisionProduct Strategy
Coming soon
Personalized Homepage
Media List Uploader

Six years of demand. 73% reduction in import requests, $115K total cost savings.

Operational ImpactProduct DesignExecution Excellence
Coming soon
Media List Uploader